Yoni Lappin

Yoni Lappin is an internationally raised director, weaving his magic in film, music, fashion, and commercials.

His keen interest in contemporary culture and music has led him to direct for iconic artists like A$AP Rocky, Mura Masa, Stormzy, and Post Malone, to name a few. He's also crafted films and photographic works for leading brands such as Nike, Adidas, Vogue, and Lacoste, plus collaborations with Dazed, JW Anderson, Hennessy, and the NBA.

Lappin's mission is to capture the world with honesty and a hint of surprise.

As a kid he enjoyed throwing crab apples at passing cars in New York until one day he got caught and realised this was a bad idea.